THE HOUSE
BORDEAUX WINE MERCHANT SINCE 1988
A family business that has become an international player in the fine wine trade.
For over thirty-five years, ALIAS has embodied a tradition of excellence, founded on trust, meticulous selection, and an in-depth understanding of global wine markets.
THE LEGACY
A house founded by several generations of wine merchants
Founded in 1988 by Pierre Lawton, the ALIAS trading house is part of a long family tradition of wine trading in Bordeaux.
The Lawton family has been linked to Bordeaux brokerage and trading for nine generations, recognized for its fine knowledge of the market, its international network and its proximity to the most prestigious properties in the region.
For over thirty-five years,
ALIAS has served as the bridge between Bordeaux's
most prestigious estates and discerning collectors worldwide.
INTERNATIONAL
PRESENCE
BORDEAUX TO THE WORLD
ALIAS immediately turned to exporting.
The house has developed strong business relationships with clients in Europe, the United States and Asia, allowing some of the greatest Bordeaux wines to find their place on the finest tables and in the cellars of collectors around the world.
This international presence continues to expand, particularly in Latin America and the Middle East, where the demand for Bordeaux's finest wines continues to grow.
38
25
90%
250
9
YEARS
COUNTRIES SERVED
EXPORT
ACTIVE CLIENTS
TEAM MEMBERS
200+
PARTNERS
LA PLACE DE BORDEAUX
A SYSTEM UNIQUE IN THE WORLD
The trade in fine Bordeaux wines is based on a historical model : La Place de Bordeaux.
In this unique ecosystem, estates, brokers and traders work together to enable wines to reach international markets.
ALIAS follows in this tradition, developing over the years a solid network linking Bordeaux châteaux to an international clientele of professionals, collectors and enlightened amateurs.
